Corporate Communication

Topics: Communication, Public relations, Message Pages: 3 (691 words) Published: August 20, 2011
What is Corporate Communication?
* A department with many functions
* A set of communication products
* A process to communicate key messages
Corporate communications are a powerful management tool if approached with strategic integrity, alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle that allows all employees to understand the vision and direction of a company. Communications also supports management and HR initiatives in equipping personnel with the knowledge and motivation to perform their roles effectively. By aligning strategic messages with those more closely related to the specifics of an individual’s working environment, communications can directly contribute to motivation by providing a coherent frame of reference. When all individuals use the same frame of reference, communication has directly supported the culture of an organisation. Understand the importance of corporate communication

Corporate Communication – “Communication that is completely consistent with the firm’s overall strategy and that enhances the strategic positioning of the corporation.” Communication plays a crucial role in all sectors of the economy, everything from Business Development Sales & Marketing. In the economy is fundamental and very important to have good communication skills. The lack of effective communication can lead to misunderstandings lack of information, performance and lower turnover and much more. Corporate communication is the art of crafting and building brand identities and has been responsible for the worldwide success of brands such as Coca-Cola, Pepsi, McDonald's, Wal-Mart, IBM, Microsoft, HP, Apple, Google, General Electric and others. Corporate communication helps companies to shape and mould corporate presence, identity and reputation in...
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