Students name: Joseph Atta Anyen
Madonna Case work
Why has Madonna been so successful in the world of entertainment? This is because of her Artistic background skills,
Marketing skills, Charismatic skills, Strong interpersonal and leadership skills, hardworking and ambition and visionary and high creativity skills To elaborate more the diversity of the activities where she operates has made her successful First she was into music thus a singer and song writing.
She is a good dancer.
She entered into cinematography, becoming an Actress and Producer. She later entered into Model and Design business.
She also entered into the literature business and became a writer. Madonna I can say is a Chameleon, she knows how to adapt to each new musical generation trend. She also relies on some of the best minds, strongest and famous people in the entertainment business. Being so present in the world of the showbiz made her highly mediatize
Does Madonna have a strategy? If so, what are the main elements of that strategy? Yes
It is Provocation, Flexibility, high skills of management and marketing Successful strategy: (Effective implementation of these elements) - Profound understanding of the environment - Objective appraisal of resources and capabilities
- Goals: Simple, consistent and long-term
Where does she compete?
Entertainment, movies, books
Promoting herself in brands, videos, cd's, TV appearances
How does she compete?
Uses sex as focal point for the media
She's a top manager, hands-on everything
Madonna - strategically success
Flexibility / Transforming / Different types of music
Profound understanding of the environment
Wants to be the first!
Marketing Strategy / Differentiation
Her image, appearance (how she looks)
Talent in singing and dancing?
Keys of Madonna's success
Resources and capabilities
Single minded, focused
Never give up
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