Mike Yi Yi 1
29 September 2012
Media Images of Women: Final Draft
Images of females are everywhere. Women and their body sell everything from food to cars. Women’s magazines are full of articles urging that if they can just lose those last twenty pounds, they’ll have it all; the perfect marriage, perfect life, great sex, and a rewarding career. Modern day advertising consists of young, thin, and tall women in order to catch the viewer's eye. Research suggests that media advertising negatively impacts the average woman's body image. Women who look at thinner and taller women think negatively of themselves; they become insecure and develop a low self-esteem. In today's advertising, people find the best suited person to be in their ads. They only expect young, thin, and tall models to be in them. The advertisers figure the more attractive looking the models are, the more people will look at the advertisements. This is indeed true, because how many commercials or magazines do you encounter that do not have these physical attractions. Why are standards of beauty being imposed on women, the majority of whom are naturally larger and mature than any of the models? The average model is around 5'11” and weighs about 117lbs. On the other hand, the average woman is usually 5'4” and weighs close too 140lbs. This is ludicrous, since 80% of women are unhappy with their appearance. Women who are insecure of their bodies are more likely to buy into beauty product and diet supplements. It is estimated that the diet industry alone is worth anywhere between 40 to 100 billion dollars a year selling temporary weight loss; about 90 to 95% of dieters regain the lost weight. Other results lead to depression and unhealthy eating habits. Still, no matter how much weight a woman loses. It is never enough to satisfy a women's thirst for beauty and perfection. Yi 2
Life is always a big competition to everybody, especially for women. When females are...
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