Stereotypes in the Media

Topics: Physical Appearance, Physical attractiveness, Geek Pages: 1 (768 words) Published: March 11, 2014
Visual literacy is the ability to interpret, negotiate and make meaning from information presented in an image. It is based on the idea that pictures can be “read” and that meaning can be communicated through a process of reading. Stereotypes are very common in visual literacy as they help readers understand what the image is trying to communicate. Beauty and the Geek is one of the many examples of stereotypes in the media. The clip that I am about to play for you shows what the program is about and how it stereotypes a vast majority of the world’s population. (A YouTube clip from Beauty and the Geek Australia -http://www.youtube.com/watch?v=JzFZc-Y1tAA&list=PL6034D2FA52B7A0A7&index=3&feature=plpp_video ) This Australian television show has two obvious stereotypes. It tells us that attractive people are more worried about how they look than their education and that people who are smart are unattractive, socially awkward and just plain geeky, but what does that word actually mean? The definition of geek has changed considerably over time, and there is no longer a definitive meaning. The terms nerd, dweeb and dork have similar meanings as geek, but many choose to identify different connotations among these terms, although the differences are disputed. The contestants in this show represent these stereotypes. The women in the show are what today’s society would classify as beautiful. They all have long hair and wear brightly coloured clothes and makeup to match their personalities. The clothes are tight and show a lot of skin and their career choices are often involve their looks, more than their brain, while the men in this show have jobs that you would need a lot of knowledge such as I.T. technician, scientist, meteorologist and molecular genetics. The geeks’ wardrobes are very dull. The colours include browns, greys and light blues. They wear long sleeves and pants, glasses, braces and have a lot of hair. Many of them have never been in a relationship with a...
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